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Axion Salto
Context
Axion service station in Salto, Uruguay, open 24 hours a day, 365 days a year, with its own promotions for fuel and the shop.
- Year
- 2020–2022
- Industry
- Energy · Service station
- Scope of work
- Monthly social media managementPaid mediaSignageFlyers
+5.000
followers, from zero
+$200K
managed paid media per year
What we did
We managed its social media every month and designed the communication for every promotion, from the post to the point of sale: daily discounts, giveaways, seasonal campaigns and the station’s signage.
The «Veraneá en un 0km con Axion Salto» campaign ran at the station with large-format signage: one coupon for every $1,000 of fuel and every $500 in the shop, with a draw on 22 December.
The results
From 0 to more than 5,000 followers, with over $200,000 a year managed in paid media.
Next projects.
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