Vermut Flores
Context
Uruguayan vermouth made to an original recipe: over 75% is Tannat or Albariño wine from a family winery in Canelones, with 27 botanicals. It is sold in Uruguay, Brazil, New Zealand, the United States, Mexico and Spain.
- Year
- 2024
- Industry
- Beverages · Vermouth
- Scope of work
- Monthly social media managementBrand & social toolkitTrade dossierPackaging
What we did
We manage its social media every month and organised the brand so anyone can use it well: a brand and social toolkit, the trade dossier for new markets and the packaging for its 5-litre Party Box.
The monthly grid alternates products, awards, cocktails and events. The toolkit defines the logo and its versions, palette, typefaces, brand elements and sample Instagram pieces; the dossier presents the recipe, the botanicals and each vermouth (Blanco, Rosado and Rojo) with its awards. We also designed the Vermutería Flores logo.
Next projects.
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